Articles

How Are You Engaging With Your Customers

How Are You Engaging With Your Customers

19 Jun '14

Are you keeping in touch with your customers and if so, how? In these lean economic times it is critical that you keep hold of each and every customer relationship that you’ve worked hard to establish. Today, every industry is being driven to provide goods and services at commoditised rates. You must be able to engage your entire customer base and build solid relationships with them or risk losing them to your competition.
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Has the “charity tin thief” been identified via social media plea?

Has the “charity tin thief” been identified via social media plea?

9 Mar '14

Social media went into overdrive after multiple requests came in to identify an unknown female in Canberra who had stolen charity tins raising money for the National Breast Cancer Foundation. An initial plea came via the Facebook page from the Lanyon Newsagency where a still from their security footage posted showed a woman remove a money
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Content strategy guide: Matching content to the buyer journey

Content strategy guide: Matching content to the buyer journey

9 Mar '14

In this week’s content strategy guide we will answer the all-important question of what you should write about. We’ll also provide advice on how to match your content to the buyer journey.
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2014 Culture Book – Inside Australia’s 5th Best Place to Work

2014 Culture Book – Inside Australia’s 5th Best Place to Work

9 Mar '14

Ever wanted to peek inside one of Australia’s best companies to work for? Here’s your chance to experience the award-winning culture of The Physio Co, Australia’s 5th Best Place to Work by grabbing a free copy of our2014 Culture Book.
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Interflora SEO Spam?

Interflora SEO Spam?

9 Mar '14

So I would have thought thebrand Interflora would have learned from it’s Google slap just over a year ago. Although that was the UK version of Interflora. It seems either that Interflora Australia is now engaging in backlink spam or someone is certainly trying to make it look like they are.
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5 ways companies can adapt to a constantly changing digital landscape

5 ways companies can adapt to a constantly changing digital landscape

9 Mar '14

Google Hummingbird, content marketing, progressive profiling and automated marketing – the digital world we live in has few constants. But one we can always rely on is its constant change.

The digital landscape is always shifting, and we as companies are always trying to find ways to keep up. While businesses can sometimes feel overwhelmed, there are ways that you can adapt and grow your business to fit the changes that the digital world throws at you.

Here are 5 ways to cope with that change:

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Five reasons visual content can benefit your marketing strategy

Five reasons visual content can benefit your marketing strategy

9 Mar '14

We all know how crucial it is to have high-quality, engaging content in our marketing strategies. Content marketing allows companies totalk to prospective customersand tell stories rather than sell messages. In short, content marketing helps businesses connect and communicate as effectively as possible with consumers and clients.

While copy is still vital and acts as the backbone for content marketing, it is essential that content marketing strategies also incorporate visual elements in order to capture the attention of users – and keep it. Here’s 5 reasons why your business should be incorporating visual content into your marketing strategy:

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Three valuable business lessons from Nelson Mandela

Three valuable business lessons from Nelson Mandela

9 Mar '14

Today, the world mourns the loss of one of its greatest inhabitants. At the grand age of 95, Nelson Rolihlahla Mandela passed away and left behind a legacy that will live on forever. To say that this man has lived through his fair share of struggles would be a vast understatement, and Nelson Mandela’s strength and spirit are an inspiration to all – especially in the business world where challenges are abundant. Whether we are fighting for what we believe in, trying to make a difference in the world or trying to solve a problem that seems unsolvable, here are three lessons every business can learn from Mr Mandela.
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What the Oscars can teach us about creating content that goes viral

What the Oscars can teach us about creating content that goes viral

9 Mar '14

Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly recognisable online.
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How Mobile is Changing Everything For Marketers

How Mobile is Changing Everything For Marketers

9 Mar '14

As I prepare forContent Marketing World Sydney 2014, I’ve been reflecting on the wisdom gained at the 2013 event. An edited version of this post first appeared as a print article inThe West Australian newspaperlast year. The lessons are still incredibly relevant and definitely worth revisiting in light of Google’s recent implementation of the Hummingbird algorithm. I’m really looking forward to hearing Todd Wheatland speak again this year. (Plus he’s based in Sydney now so hopefully the content marketing community in Australia gets to see a lot more of him.)
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Important Search Engine Ranking Factors

Important Search Engine Ranking Factors

18 Jan '14

We all agree that Search Engine rankings are an area that cause a high degree of confusion, particularly for businesses just beginning to come to terms with their SEO strategy. But what are the most important factors as they stand today...?
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