Marketing

Content strategy guide: Matching content to the buyer journey

Content strategy guide: Matching content to the buyer journey

9 Mar '14

In this week’s content strategy guide we will answer the all-important question of what you should write about. We’ll also provide advice on how to match your content to the buyer journey.
Read More
Interflora SEO Spam?

Interflora SEO Spam?

9 Mar '14

So I would have thought thebrand Interflora would have learned from it’s Google slap just over a year ago. Although that was the UK version of Interflora. It seems either that Interflora Australia is now engaging in backlink spam or someone is certainly trying to make it look like they are.
Read More
5 ways companies can adapt to a constantly changing digital landscape

5 ways companies can adapt to a constantly changing digital landscape

9 Mar '14

Google Hummingbird, content marketing, progressive profiling and automated marketing – the digital world we live in has few constants. But one we can always rely on is its constant change.

The digital landscape is always shifting, and we as companies are always trying to find ways to keep up. While businesses can sometimes feel overwhelmed, there are ways that you can adapt and grow your business to fit the changes that the digital world throws at you.

Here are 5 ways to cope with that change:

Read More
Five reasons visual content can benefit your marketing strategy

Five reasons visual content can benefit your marketing strategy

9 Mar '14

We all know how crucial it is to have high-quality, engaging content in our marketing strategies. Content marketing allows companies totalk to prospective customersand tell stories rather than sell messages. In short, content marketing helps businesses connect and communicate as effectively as possible with consumers and clients.

While copy is still vital and acts as the backbone for content marketing, it is essential that content marketing strategies also incorporate visual elements in order to capture the attention of users – and keep it. Here’s 5 reasons why your business should be incorporating visual content into your marketing strategy:

Read More
How Mobile is Changing Everything For Marketers

How Mobile is Changing Everything For Marketers

9 Mar '14

As I prepare forContent Marketing World Sydney 2014, I’ve been reflecting on the wisdom gained at the 2013 event. An edited version of this post first appeared as a print article inThe West Australian newspaperlast year. The lessons are still incredibly relevant and definitely worth revisiting in light of Google’s recent implementation of the Hummingbird algorithm. I’m really looking forward to hearing Todd Wheatland speak again this year. (Plus he’s based in Sydney now so hopefully the content marketing community in Australia gets to see a lot more of him.)
Read More
Important Search Engine Ranking Factors

Important Search Engine Ranking Factors

18 Jan '14

We all agree that Search Engine rankings are an area that cause a high degree of confusion, particularly for businesses just beginning to come to terms with their SEO strategy. But what are the most important factors as they stand today...?
Read More